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Retail
Sales Forecasting Improved Promotion ROI by 40%
Retailer optimizes promotions with AI-powered predictions
Key Metrics
40%
Promotion ROI Improvement
+40%
92%
Forecast Accuracy
+18%
35%
Marketing Budget Efficiency
+35%
Challenge
A retail business struggled to predict the impact of promotions and marketing campaigns. They couldn't optimize their marketing budget or forecast sales accurately during promotional periods.
- Uncertain promotion effectiveness
- Difficulty forecasting sales during promotions
- Marketing budget allocation challenges
- Unable to compare promotion strategies
Solution
We implemented a sales prediction model that analyzes promotion types, marketing budgets, and seasonal factors. The system provides impact factor analysis showing each factor's contribution to predicted sales.
Timeline: 2.5 months from data collection to deployment
Results
Before & After
Before
Uncertain promotion ROI, manual forecasting
After
Data-driven promotion strategy, accurate forecasts